{"id":2221,"date":"2025-05-21T14:43:36","date_gmt":"2025-05-21T11:43:36","guid":{"rendered":"https:\/\/el.wubook.net\/blog\/?p=2221"},"modified":"2025-06-05T14:44:11","modified_gmt":"2025-06-05T11:44:11","slug":"%ce%b1%ce%bd%ce%ac%ce%bb%cf%85%cf%83%ce%b7-revpar-%ce%b5%cf%81%ce%bc%ce%b7%ce%bd%ce%b5%ce%af%ce%b1-%ce%b4%ce%b5%ce%b4%ce%bf%ce%bc%ce%ad%ce%bd%cf%89%ce%bd-%ce%ba%ce%b1%ce%b9-%ce%bb%ce%ae%cf%88%ce%b7","status":"publish","type":"post","link":"https:\/\/el.wubook.net\/blog\/%ce%b1%ce%bd%ce%ac%ce%bb%cf%85%cf%83%ce%b7-revpar-%ce%b5%cf%81%ce%bc%ce%b7%ce%bd%ce%b5%ce%af%ce%b1-%ce%b4%ce%b5%ce%b4%ce%bf%ce%bc%ce%ad%ce%bd%cf%89%ce%bd-%ce%ba%ce%b1%ce%b9-%ce%bb%ce%ae%cf%88%ce%b7","title":{"rendered":"\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 RevPAR: \u0395\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bb\u03ae\u03c8\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd"},"content":{"rendered":"\n<p>\u0391\u03b3\u03b1\u03c0\u03b7\u03c4\u03bf\u03af WuBookers, <strong>\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2<\/strong> \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b5\u03c1\u03b4\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b1\u03b9\u03c4\u03bf\u03cd\u03bd \u03c0\u03c1\u03bf\u03b5\u03c4\u03bf\u03b9\u03bc\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u2013 \u03c3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03b1\u03bd\u03bf\u03bc\u03ad\u03bd\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b9\u03ba\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03bd\u03c9\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03c4\u03ac\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<p>\u0388\u03bd\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03b4\u03b9\u03bf\u03c1\u03b8\u03c9\u03c4\u03b9\u03ba\u03ce\u03bd \u03b5\u03bd\u03b5\u03c1\u03b3\u03b5\u03b9\u03ce\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 <strong>\u03c4\u03bf RevPAR<\/strong>: \u03b1\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c4\u03bf \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>RevPAR: \u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9<\/strong><\/h2>\n\n\n\n<p>\u03a4\u03bf RevPAR \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03c1\u03c9\u03bd\u03cd\u03bc\u03b9\u03bf \u03c4\u03bf\u03c5 Revenue Per Available Room \u03ba\u03b1\u03b9 \u03c5\u03c0\u03bf\u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1. \u03a3\u03b5 \u03b1\u03bd\u03c4\u03af\u03b8\u03b5\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03bf <a href=\"https:\/\/el.wubook.net\/blog\/?p=911\">ADR (Average Daily Rate \u2013 \u039c\u03ad\u03c3\u03b7 \u0397\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03b1 \u03a4\u03b9\u03bc\u03ae)<\/a>, \u03c0\u03bf\u03c5 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03b5\u03b9 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03bc\u03cc\u03bd\u03bf \u03c4\u03b1 \u03c0\u03c9\u03bb\u03b7\u03b8\u03ad\u03bd\u03c4\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1, \u03c4\u03bf RevPAR \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03b9 \u03cc\u03bb\u03b1 \u03c4\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1, \u03b1\u03ba\u03cc\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03b4\u03b9\u03ac\u03b8\u03b5\u03c4\u03b1. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af <strong>\u03b2\u03b1\u03c3\u03b9\u03ba\u03cc \u03b4\u03b5\u03af\u03ba\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03ba\u03c4\u03af\u03bc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03bc\u03bf\u03bd\u03ac\u03b4\u03b1\u03c2<\/strong> \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf (\u03b7\u03bc\u03ad\u03c1\u03b1, \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03b1, \u03bc\u03ae\u03bd\u03b1, \u03ad\u03c4\u03bf\u03c2 \u03ba.\u03bb\u03c0.).<\/p>\n\n\n\n<p>\u03a0\u03ce\u03c2 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c4\u03bf RevPAR;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u03a4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03a5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 RevPAR<\/strong><\/h3>\n\n\n\n<p>\u03a5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b4\u03cd\u03bf \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd \u03c4\u03bf\u03c5 RevPAR: \u039f \u03c0\u03c1\u03ce\u03c4\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 <strong>\u03b4\u03b9\u03b1\u03b9\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03cc \u03c4\u03b6\u03af\u03c1\u03bf \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ad\u03c1\u03c7\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03c9\u03bd \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd<\/strong> \u03ba\u03b1\u03c4\u03ac \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03be\u03b5\u03c4\u03b1\u03b6\u03cc\u03bc\u03b5\u03bd\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5.<\/p>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u0391\u03bd \u03b8\u03ad\u03bb\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bb\u03cd\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf <strong>\u0397\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03bf RevPAR<\/strong> \u03b5\u03bd\u03cc\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03bc\u03b5 250 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b6\u03af\u03c1\u03bf 24.000\u20ac, \u03b7 \u03c0\u03c1\u03ac\u03be\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9: 24.000\u20ac \/ 250 = 96\u20ac RevPAR.<\/p>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c5\u03c0\u03bf\u03bb\u03bf\u03b3\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03bc\u03b7\u03bd\u03b9\u03b1\u03af\u03bf \u03ae \u03b5\u03c4\u03ae\u03c3\u03b9\u03bf RevPAR, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c4\u03c9\u03bd \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b1\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd (\u03c0.\u03c7. 30 \u03ae 365), \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b5\u03c2 \u03b4\u03b9\u03b1\u03bd\u03c5\u03ba\u03c4\u03b5\u03c1\u03b5\u03cd\u03c3\u03b5\u03b9\u03c2, \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03b1\u03c1\u03b9\u03b8\u03bc\u03cc \u03c9\u03c2 \u03c0\u03b1\u03c1\u03bf\u03bd\u03bf\u03bc\u03b1\u03c3\u03c4\u03ae \u03c4\u03bf\u03c5 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03bf\u03c5 \u03c4\u03b6\u03af\u03c1\u03bf\u03c5.<\/p>\n\n\n\n<p>\u039f \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03bf\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03b1\u03c3\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b4\u03cd\u03bf \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03b2\u03b1\u03c3\u03b9\u03ba\u03bf\u03cd\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2: <strong>\u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 (OCC)<\/strong> \u03ba\u03b1\u03b9 <strong>\u03c4\u03bf ADR<\/strong>. \u03a0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1: \u0391\u03bd \u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c3\u03b1\u03c2 \u03ad\u03c7\u03b5\u03b9 OCC 80% \u03ba\u03b1\u03b9 ADR 120\u20ac, \u03c4\u03cc\u03c4\u03b5: RevPAR = 0.80 x 120\u20ac = 96\u20ac<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u03a4\u03b9 \u03bc\u03b1\u03c2 \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03bd\u03bf\u03cd\u03bc\u03b5\u03c1\u03b1 \u03c4\u03bf\u03c5 RevPAR;<\/strong><\/h2>\n\n\n\n<p>\u038c\u03c0\u03c9\u03c2 \u03b5\u03af\u03b4\u03b1\u03bc\u03b5, \u03b4\u03cd\u03bf \u03c0\u03b1\u03c1\u03ac\u03b3\u03bf\u03bd\u03c4\u03b5\u03c2 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03b6\u03bf\u03c5\u03bd \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03bf RevPAR: \u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 (OCC) \u03ba\u03b1\u03b9 \u03b7 \u039c\u03ad\u03c3\u03b7 \u0397\u03bc\u03b5\u03c1\u03ae\u03c3\u03b9\u03b1 \u03a4\u03b9\u03bc\u03ae (ADR).<\/p>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b3\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03cc\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03c3\u03c7\u03ad\u03c4\u03b9\u03c3\u03b7\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u038c\u03c3\u03bf \u03c0\u03b9\u03bf \u03ba\u03bf\u03bd\u03c4\u03ac \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf 100%, \u03c4\u03cc\u03c3\u03bf \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c4\u03bf RevPAR \u03c0\u03bb\u03b7\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03bf ADR (\u03ba\u03b1\u03b8\u03ce\u03c2 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03b1\u03b4\u03b9\u03ac\u03b8\u03b5\u03c4\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1).<\/li>\n\n\n\n<li>\u038c\u03bc\u03c9\u03c2, <strong>\u03bc\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc ADR, \u03b1\u03bd \u03bc\u03b5\u03b9\u03c9\u03b8\u03b5\u03af \u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1, \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03c3\u03c5\u03bc\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf RevPAR<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OCC 80% x ADR 120\u20ac = RevPAR 96\u20ac<\/li>\n\n\n\n<li>OCC 60% x ADR 120\u20ac = RevPAR 72\u20ac<\/li>\n\n\n\n<li>OCC 40% x ADR 120\u20ac = RevPAR 48\u20ac<\/li>\n<\/ul>\n\n\n\n<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ad\u03c2 \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7. \u03a4\u03b1 <strong>\u03b1\u03b4\u03b9\u03ac\u03b8\u03b5\u03c4\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1<\/strong>, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c7\u03b1\u03bc\u03ad\u03bd\u03bf \u03ad\u03c3\u03bf\u03b4\u03bf, \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03ba\u03b1\u03b9 \u03c0\u03b7\u03b3\u03ae \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2:<br>\u0391\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03c3\u03c5\u03bd\u03b5\u03c0\u03ac\u03b3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ac \u03ba\u03cc\u03c3\u03c4\u03b7 (\u03c0.\u03c7. \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ba\u03b1\u03c4\u03b1\u03bd\u03ac\u03bb\u03c9\u03c3\u03b7), \u03b5\u03bd\u03c4\u03ac\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03ba\u03cc\u03c3\u03c4\u03b7 (\u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7, \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7, \u03c6\u03cc\u03c1\u03bf\u03b9 \u03ba.\u03bb\u03c0.). \u0397 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c0\u03ce\u03c2 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/2.png\" alt=\"\" class=\"wp-image-2227\" srcset=\"https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/2.png 960w, https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/2-300x169.png 300w, https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/2-768x432.png 768w, https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/2-600x338.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<p>\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac, \u03cc\u03bc\u03c9\u03c2, \u03ba\u03b1\u03b9 <strong>\u03c4\u03bf ADR \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac<\/strong>. \u0397 \u03bb\u03bf\u03b3\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ae: \u03b1\u03bd, \u03bc\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 (OCC), \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03c4\u03bf ADR, \u03c4\u03cc\u03c4\u03b5 \u03c4\u03bf RevPAR \u03b8\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<p>\u0393\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b9\u03bf \u03ba\u03b1\u03b8\u03b1\u03c1\u03ac \u03c0\u03cc\u03c3\u03bf \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf ADR, \u03b1\u03c2 \u03c6\u03b1\u03bd\u03c4\u03b1\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 3 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03b1 \u03bc\u03b5 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 ADR:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>OCC 80% x ADR 120\u20ac = RevPAR 96\u20ac<\/li>\n\n\n\n<li>OCC 60% x ADR 140\u20ac = RevPAR 84\u20ac<\/li>\n\n\n\n<li>OCC 40% x ADR 260\u20ac = RevPAR 104\u20ac<\/li>\n<\/ul>\n\n\n\n<p>\u03a3\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7, \u03b5\u03af\u03bd\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03bf \u03cc\u03c4\u03b9 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c5\u03c0\u03ac\u03c1\u03be\u03b5\u03b9 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7 \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd, \u03c0\u03c1\u03bf\u03c3\u03c0\u03b1\u03b8\u03ce\u03bd\u03c4\u03b1\u03c2 \u03bd\u03b1 \u03c0\u03bf\u03c5\u03bb\u03b7\u03b8\u03bf\u03cd\u03bd \u03cc\u03c3\u03bf \u03c4\u03bf \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03b3\u03b9\u03c3\u03c4\u03b7 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03b5\u03ba\u03c4\u03cc\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd, \u03c4\u03b1 <strong>\u03b1\u03b4\u03b9\u03ac\u03b8\u03b5\u03c4\u03b1 \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03b1<\/strong> \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03bd \u03c0\u03b7\u03b3\u03ae \u03b5\u03be\u03cc\u03b4\u03c9\u03bd: \u0391\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b5\u03bd \u03b5\u03c0\u03b9\u03b2\u03b1\u03c1\u03cd\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ac \u03ba\u03cc\u03c3\u03c4\u03b7 (\u03cc\u03c0\u03c9\u03c2 \u03c1\u03b5\u03cd\u03bc\u03b1, \u03bd\u03b5\u03c1\u03cc, \u03ba\u03b1\u03b8\u03b1\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1), \u03b5\u03be\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd \u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ac \u03ad\u03be\u03bf\u03b4\u03b1 (\u03c3\u03c5\u03bd\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7, \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7, \u03c6\u03cc\u03c1\u03bf\u03b9 \u03ba.\u03ac.).<br>\u0397 \u03c0\u03bb\u03ae\u03c1\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03bb\u03bf\u03b9\u03c0\u03cc\u03bd \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03c4\u03bf\u03c5\u03c2 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5 \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u0392\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 RevPAR (\u03ba\u03b1\u03b9 \u03c4\u03c9\u03bd \u03ba\u03b5\u03c1\u03b4\u03ce\u03bd) \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5<\/strong><\/h2>\n\n\n\n<p>\u0391\u03bd \u03ba\u03b1\u03b9 \u03ba\u03ac\u03b8\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u2013 \u03b4\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2 \u2013 \u03b4\u03b5\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03bc\u03b1\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c5\u03bd\u03c4\u03b1\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03b3\u03b9\u03b1 \u03cc\u03bb\u03bf\u03c5\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03bb\u03ae\u03b8\u03b5\u03b9\u03b1 \u03cc\u03c4\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03c7\u03b8\u03bf\u03cd\u03bd \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03b5 \u03c0\u03bf\u03bb\u03bb\u03b1\u03c0\u03bb\u03ac \u03c3\u03b5\u03bd\u03ac\u03c1\u03b9\u03b1. \u0391\u03c2 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. \u0391\u03cd\u03be\u03b7\u03c3\u03b7 \u03ae \u03bc\u03b5\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1<\/strong><\/h3>\n\n\n\n<p>\u039a\u03b1\u03c4\u03ac \u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c5\u03c8\u03b7\u03bb\u03ae\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c4\u03b1\u03bd \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c0\u03bb\u03b7\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03bf 100%, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03ba\u03b9\u03bc\u03ac\u03c3\u03b5\u03c4\u03b5 <strong>\u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03bd\u03b5\u03b2\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf ADR<\/strong>. \u0391\u03bd \u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae, \u03b8\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b1\u03bd\u03b5\u03b2\u03ac\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03bf RevPAR \u2013 \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ad\u03c3\u03bf\u03b4\u03bf \u2013 \u03b5\u03bd\u03ce \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03b5\u03bd\u03b4\u03b5\u03af\u03be\u03b5\u03b9\u03c2 \u03cc\u03c4\u03b9 \u03c4\u03bf \u03c0\u03b5\u03bb\u03b1\u03c4\u03bf\u03bb\u03cc\u03b3\u03b9\u03cc \u03c3\u03b1\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c4\u03b5\u03b8\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf \u03bd\u03b1 \u03c0\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03b5 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c0\u03bf\u03c7\u03ad\u03c2.<\/p>\n\n\n\n<p>\u0391\u03bd\u03c4\u03af\u03c3\u03c4\u03c1\u03bf\u03c6\u03b1, \u03cc\u03c4\u03b1\u03bd \u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 <strong>\u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2<\/strong> \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b5\u03bb\u03b5\u03ac\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7. \u03a0\u03a1\u039f\u03a3\u039f\u03a7\u0397 \u03cc\u03bc\u03c9\u03c2 \u03bd\u03b1 \u03bc\u03b7 \u03c0\u03ad\u03c3\u03b5\u03c4\u03b5 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03bb\u03b5\u03b3\u03cc\u03bc\u03b5\u03bd\u03bf <strong>bottom rate<\/strong> \u2013 \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03bf \u03b5\u03bb\u03ac\u03c7\u03b9\u03c3\u03c4\u03bf \u03c0\u03bf\u03c3\u03cc \u03c0\u03bf\u03c5 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c4\u03b1 \u03bc\u03b5\u03c4\u03b1\u03b2\u03bb\u03b7\u03c4\u03ac \u03ba\u03cc\u03c3\u03c4\u03b7. \u0388\u03c4\u03c3\u03b9, \u03b8\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 \u2013 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b7\u03c1\u03b5\u03ac\u03c3\u03b5\u03b9 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03c4\u03bf RevPAR \u2013 \u03b5\u03bd\u03ce \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 upselling (\u03b1\u03bd\u03b1\u03b2\u03ac\u03b8\u03bc\u03b9\u03c3\u03b7 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd) \u03ba\u03b1\u03b9 cross-selling (\u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2).<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/3.png\" alt=\"\" class=\"wp-image-2233\" srcset=\"https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/3.png 960w, https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/3-300x169.png 300w, https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/3-768x432.png 768w, https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/3-600x338.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. \u0395\u03bd\u03c3\u03c9\u03bc\u03ac\u03c4\u03c9\u03c3\u03b7 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03b1\u03c1\u03bf\u03c7\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2<\/strong><\/h3>\n\n\n\n<p>\u0397 \u03b1\u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03cc\u03b3\u03b7\u03c4\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03b9\u03bc\u03ae\u03c2 \u03b5\u03bd\u03b4\u03ad\u03c7\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c1\u03b9\u03c8\u03bf\u03ba\u03af\u03bd\u03b4\u03c5\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bc\u03b7 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b1 \u03b1\u03bd\u03b1\u03bc\u03b5\u03bd\u03cc\u03bc\u03b5\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7 \u03cc\u03c4\u03b1\u03bd <strong>\u03c0\u03c1\u03bf\u03c3\u03c4\u03af\u03b8\u03b5\u03bd\u03c4\u03b1\u03b9 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2<\/strong> \u03c0\u03bf\u03c5 \u03b4\u03b9\u03ba\u03b1\u03b9\u03bf\u03bb\u03bf\u03b3\u03bf\u03cd\u03bd \u03c4\u03b7\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae \u2013 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03b1\u03bd\u03c4\u03af\u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2. \u03a0\u03c1\u03c9\u03b9\u03bd\u03cc \u03c3\u03c4\u03bf \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf, \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd \u03b5\u03af\u03c3\u03bf\u03b4\u03bf\u03c2 \u03c3\u03c4\u03bf spa \u03ae \u03c0\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03b1\u03ba\u03cc\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c2 \u03c3\u03c4\u03ac\u03b8\u03bc\u03b5\u03c5\u03c3\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b5\u03c1\u03b9\u03ba\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03b5\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03ae, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03ad\u03c4\u03c3\u03b9 \u03c4\u03b7\u03bd <strong>\u03b1\u03bd\u03c4\u03b9\u03bb\u03b7\u03c0\u03c4\u03ae \u03b1\u03be\u03af\u03b1 \u03c4\u03bf\u03c5 \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03bf\u03c5<\/strong> \u2013 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c5\u03c8\u03b7\u03bb\u03cc \u03c4\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. \u0394\u03b9\u03b5\u03cd\u03c1\u03c5\u03bd\u03c3\u03b7 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03b9\u03ce\u03bd \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03cc\u03c3\u03b8\u03b5\u03c4\u03c9\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03b9\u03ce\u03bd<\/strong><\/h3>\n\n\n\n<p><strong>\u0397 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ac \u03b5\u03c5\u03c1\u03b5\u03af\u03b1<\/strong>, \u03ce\u03c3\u03c4\u03b5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03af\u03bb \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c0\u03c4\u03ce\u03bd<\/li>\n\n\n\n<li>\u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af \u03b5\u03c5\u03ba\u03b1\u03b9\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 upselling \u03ba\u03b1\u03b9 cross-selling<\/li>\n<\/ul>\n\n\n\n<p>\u038c\u03c0\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03bd, \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b3\u03ba\u03ac\u03bc\u03b1 \u03c4\u03c9\u03bd \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 (\u03c0.\u03c7. late check-out, \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03b5\u03c5\u03b5\u03be\u03af\u03b1\u03c2, \u03b4\u03c1\u03b1\u03c3\u03c4\u03b7\u03c1\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2) \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03b9\u03bd\u03b7\u03b8\u03b5\u03af \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03b7\u03b8\u03bf\u03cd\u03bd \u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03b1 \u03b1\u03c0\u03cc \u03ba\u03ac\u03b8\u03b5 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. \u0394\u03ce\u03c3\u03c4\u03b5 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7 \u03c4\u03bf\u03c5 brand \u03c3\u03b1\u03c2<\/strong><\/h3>\n\n\n\n<p>\u0397 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c3\u03c5\u03c7\u03bd\u03ac \u03b1\u03c0\u03b1\u03c4\u03ac \u2013 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ac \u03ae \u03b1\u03c1\u03bd\u03b7\u03c4\u03b9\u03ba\u03ac. \u0393\u03b9\u03b1 \u03c4\u03bf\u03bd \u03bb\u03cc\u03b3\u03bf \u03b1\u03c5\u03c4\u03cc, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03bd\u03b1 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd <strong>\u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1<\/strong> \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03cc\u03c2 \u03c3\u03b1\u03c2:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u039f \u03b9\u03c3\u03c4\u03cc\u03c4\u03bf\u03c0\u03bf\u03c2 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03b1\u03af\u03c3\u03b8\u03b7\u03c4\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c4\u03bf\u03c0\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c2<\/li>\n\n\n\n<li>\u039f\u03b9 \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c3\u03c4\u03b1 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ad\u03c2<\/li>\n\n\n\n<li>\u039f\u03b9 \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03bd\u03b1 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c9\u03c3\u03c4\u03ac<\/li>\n<\/ul>\n\n\n\n<p>\u0397 \u03ba\u03b1\u03ba\u03ae \u03c6\u03ae\u03bc\u03b7 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03bb\u03b1\u03bd\u03b8\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03ac\u03bb\u03bb\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03b1 \u2013 \u03af\u03c3\u03c9\u03c2 \u03cc\u03c7\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf, \u03b1\u03bb\u03bb\u03ac \u03c0\u03b9\u03bf \u00ab\u03b5\u03c5\u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03c4\u03bf\u00bb.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/4.png\" alt=\"\" class=\"wp-image-2239\" srcset=\"https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/4.png 960w, https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/4-300x169.png 300w, https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/4-768x432.png 768w, https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/4-600x338.png 600w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. \u039f\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ce\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd (Dynamic Pricing)<\/strong><\/h3>\n\n\n\n<p>\u038c\u03c0\u03c9\u03c2 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03bf\u03c5\u03bc\u03b5, \u03b7 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b5\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae. \u0393\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03b7\u03bd \u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9 \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac, \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03af\u03c3\u03bf\u03c5 \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7. \u03a0\u03ce\u03c2; \u039c\u03b5 <strong>\u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2<\/strong>, \u03b4\u03b7\u03bb\u03b1\u03b4\u03ae \u03c4\u03b9\u03bc\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03af\u03b1 \u03ae \u03ba\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c4\u03b7\u03bd \u03b7\u03bc\u03ad\u03c1\u03b1, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bb\u03bb\u03b1\u03b3\u03ad\u03c2 \u03c3\u03c4\u03b7 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2. \u0391\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03b9 \u03c7\u03b5\u03b9\u03c1\u03bf\u03ba\u03af\u03bd\u03b7\u03c4\u03b1 \u03c7\u03c9\u03c1\u03af\u03c2 \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1\u03c4\u03b1 \u03ae \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b1 \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03cc\u03bc\u03c9\u03c2 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03b9\u03ba\u03ac \u03cc\u03c0\u03c9\u03c2 \u03c4\u03b1 RMS (Revenue Management Systems) \u03c4\u03bf \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03b1\u03ba\u03c1\u03af\u03b2\u03b5\u03b9\u03b1. \u0388\u03c4\u03c3\u03b9, \u03b4\u03b5\u03bd \u03b8\u03b1 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03c4\u03b9\u03bc\u03ae \u03bc\u03b5 \u03c4\u03bf \u03c7\u03ad\u03c1\u03b9 \u03c3\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2, \u03b5\u03bd\u03ce \u03c0\u03ac\u03bd\u03c4\u03b1 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03b1\u03c1\u03ad\u03bc\u03b2\u03b1\u03c3\u03b7\u03c2 \u03cc\u03c0\u03bf\u03c5 \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0394\u03b9\u03b1\u03c7\u03b5\u03b9\u03c1\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ad\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf RevPAR \u03bc\u03b5 \u03c4\u03bf Zak<\/strong><\/h2>\n\n\n\n<p>\u03a4\u03bf Revenue Management System \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03bc\u03cc\u03bd\u03bf \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 <strong>\u03b1\u03c5\u03c4\u03cc\u03bc\u03b1\u03c4\u03b7 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03b9\u03bc\u03ce\u03bd<\/strong>. \u0391\u03c5\u03c4\u03ae \u03b7 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03c3\u03c9\u03bc\u03b1\u03c4\u03c9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf Zak, <a href=\"https:\/\/el.wubook.net\/page\/property-manager-system-9.html?_gl=1*zcmk5p*_up*MQ..*_ga*MTIyNzcwNDMwNS4xNzQ2NDUwNDUw*_ga_0TFGQWK9Y1*czE3NDY0NTA0NDkkbzEkZzAkdDE3NDY0NTA0NDkkajAkbDAkaDA.\">\u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03c4\u03b7\u03c2 WuBook<\/a>.<\/p>\n\n\n\n<p>\u03a3\u03c4\u03b7\u03bd \u03c0\u03b5\u03c1\u03b9\u03bf\u03c7\u03ae Yield Management \u03c4\u03bf\u03c5 Zak, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03bf\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 <strong>\u03ba\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2<\/strong>, \u03cc\u03c0\u03c9\u03c2 \u03c0.\u03c7.: \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c4\u03b9\u03bc\u03ce\u03bd \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03c4\u03ac \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc, \u03b3\u03b9\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c5\u03c2 \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd, \u03cc\u03c4\u03b1\u03bd \u03b7 \u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03ad\u03c3\u03b5\u03b9 \u03ba\u03ac\u03c4\u03c9 \u03b1\u03c0\u03cc \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03cc\u03c1\u03b9\u03bf (\u03c0.\u03c7. +10% \u03c3\u03c4\u03b1 \u03bc\u03bf\u03bd\u03cc\u03ba\u03bb\u03b9\u03bd\u03b1 \u03cc\u03c4\u03b1\u03bd \u03b1\u03c0\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5\u03bd \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 5 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c3\u03b9\u03bc\u03b1)<\/li>\n\n\n\n<li><strong>\u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b7\u03bc\u03ad\u03c1\u03b5\u03c2 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2<\/strong> \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03cc\u03bd\u03c9\u03bd, \u03c0.\u03c7.: \u03bc\u03cc\u03bd\u03bf \u03c4\u03b1 \u03a3\u03b1\u03b2\u03b2\u03b1\u03c4\u03bf\u03ba\u03cd\u03c1\u03b9\u03b1\u03ba\u03b1 \u03ae \u03b1\u03c0\u03cc \u03a0\u03ad\u03bc\u03c0\u03c4\u03b7 \u03ad\u03c9\u03c2 \u0394\u03b5\u03c5\u03c4\u03ad\u03c1\u03b1<\/li>\n\n\n\n<li><strong>\u03bf\u03c1\u03af\u03c3\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c2<\/strong>, \u03cc\u03c0\u03c9\u03c2: \u03bd\u03b1 \u03b9\u03c3\u03c7\u03cd\u03bf\u03c5\u03bd \u03bc\u03cc\u03bd\u03bf \u03b3\u03b9\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03b8\u03bf\u03cd\u03bd \u03b5\u03bd\u03c4\u03cc\u03c2 \u03c4\u03c9\u03bd \u03b5\u03c0\u03cc\u03bc\u03b5\u03bd\u03c9\u03bd 3 \u03bc\u03b7\u03bd\u03ce\u03bd \u03ae \u03b1\u03ba\u03cc\u03bc\u03b1 <strong>\u03c0\u03b9\u03bf \u03bb\u03b5\u03c0\u03c4\u03bf\u03bc\u03b5\u03c1\u03ae \u03ba\u03c1\u03b9\u03c4\u03ae\u03c1\u03b9\u03b1, \u03c7\u03c9\u03c1\u03af\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2<\/strong>!<\/li>\n<\/ul>\n\n\n\n<p>\u039c\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf, \u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b8\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b1\u03c1\u03bc\u03cc\u03b6\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b9\u03bc\u03ad\u03c2 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac, \u03b1\u03bd\u03ac\u03bb\u03bf\u03b3\u03b1 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03c9\u03bd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u039a\u03b1\u03b9 \u03c4\u03bf RevPAR;<\/strong><\/h3>\n\n\n\n<p>\u03a4\u03bf RevPAR \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03b5\u03c0\u03af\u03c3\u03b7\u03c2 \u03bd\u03b1 <strong>\u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf PMS<\/strong>, \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03a3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac. \u0395\u03ba\u03b5\u03af \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c4\u03bf\u03c5 RevPAR,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03b4\u03b5\u03af\u03ba\u03c4\u03b5\u03c2 \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf ADR \u03ba\u03b1\u03b9 \u03b7 \u03c0\u03bb\u03b7\u03c1\u03cc\u03c4\u03b7\u03c4\u03b1 (OCC), \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1.<\/li>\n<\/ul>\n\n\n\n<p>\u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03ae \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03c0\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9,<\/li>\n\n\n\n<li>\u03bd\u03b1 \u03c4\u03b7 <strong>\u03c3\u03c5\u03b3\u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b5 \u03bc\u03b5 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2<\/strong>,<\/li>\n\n\n\n<li>\u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c6\u03b9\u03bb\u03c4\u03c1\u03ac\u03c1\u03b5\u03c4\u03b5 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03bd\u03ac \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b4\u03b5\u03af\u03c4\u03b5 \u03c0\u03bf\u03b9\u03bf \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c4\u03b5\u03ba\u03bc\u03b7\u03c1\u03b9\u03c9\u03bc\u03ad\u03bd\u03b5\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2.<\/li>\n<\/ul>\n\n\n\n<p>\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac, \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03b4\u03b1\u03bc\u03b5, \u03c4\u03bf RevPAR \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b5\u03c2 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf\u03c5 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03b1\u03bb\u03cd\u03c0\u03c4\u03b5\u03b9 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7\u03c2. \u0397 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03c9\u03bd \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03ae \u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf \u03c0\u03c1\u03ce\u03c4\u03bf \u03b2\u03ae\u03bc\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf \u03ad\u03c0\u03b1\u03ba\u03c1\u03bf \u03c4\u03b9\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae\u03c2 \u03c3\u03b1\u03c2.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u0391\u03b3\u03b1\u03c0\u03b7\u03c4\u03bf\u03af WuBookers, \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b5\u03c1\u03b4\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2&#8230;<\/p>\n","protected":false},"author":6,"featured_media":2242,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[117],"tags":[],"class_list":["post-2221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tricks-and-suggestions","content-wrap"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 RevPAR: \u0395\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bb\u03ae\u03c8\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd - WuBook Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/el.wubook.net\/blog\/\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7-revpar-\u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1-\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd-\u03ba\u03b1\u03b9-\u03bb\u03ae\u03c8\u03b7\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 RevPAR: \u0395\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03bb\u03ae\u03c8\u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd - WuBook Blog\" \/>\n<meta property=\"og:description\" content=\"\u0391\u03b3\u03b1\u03c0\u03b7\u03c4\u03bf\u03af WuBookers, \u03b7 \u03bc\u03ad\u03c4\u03c1\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1\u03c2 \u03bc\u03b9\u03b1\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b5\u03c1\u03b4\u03ce\u03bd \u03c4\u03b7\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd\u03c0\u03bb\u03bf\u03ba\u03b5\u03c2 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b5\u03c2...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/el.wubook.net\/blog\/\u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7-revpar-\u03b5\u03c1\u03bc\u03b7\u03bd\u03b5\u03af\u03b1-\u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd-\u03ba\u03b1\u03b9-\u03bb\u03ae\u03c8\u03b7\" \/>\n<meta property=\"og:site_name\" content=\"WuBook Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-21T11:43:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-05T11:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/el.wubook.net\/blog\/wp-content\/uploads\/2025\/06\/1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"coffee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"coffee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/el.wubook.net\/blog\/%ce%b1%ce%bd%ce%ac%ce%bb%cf%85%cf%83%ce%b7-revpar-%ce%b5%cf%81%ce%bc%ce%b7%ce%bd%ce%b5%ce%af%ce%b1-%ce%b4%ce%b5%ce%b4%ce%bf%ce%bc%ce%ad%ce%bd%cf%89%ce%bd-%ce%ba%ce%b1%ce%b9-%ce%bb%ce%ae%cf%88%ce%b7#article\",\"isPartOf\":{\"@id\":\"https:\/\/el.wubook.net\/blog\/%ce%b1%ce%bd%ce%ac%ce%bb%cf%85%cf%83%ce%b7-revpar-%ce%b5%cf%81%ce%bc%ce%b7%ce%bd%ce%b5%ce%af%ce%b1-%ce%b4%ce%b5%ce%b4%ce%bf%ce%bc%ce%ad%ce%bd%cf%89%ce%bd-%ce%ba%ce%b1%ce%b9-%ce%bb%ce%ae%cf%88%ce%b7\"},\"author\":{\"name\":\"coffee\",\"@id\":\"https:\/\/el.wubook.net\/blog\/#\/schema\/person\/961b656df8afe509cef5d780a5f4a09f\"},\"headline\":\"\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 RevPAR: 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